If you are on Tumblr staring at your computer screen with apathy and boredom, the cure for indifference might be to awaken your wild curiosity for how the natural world works. Mother nature does not have a happy ending because hers is a never-ending story. However, the human species may decide to end its own story on earth prematurely by continuing to make the same choices that it has been making since the industrial revolution. These choices are based on an economic model that depends on infinite resources and unlimited economic growth. That is a fairy tale. If we continue to believe these things we will suffer the consequences. We cannot change the laws of physics and it is a fact that there are now seven billion people crowded on this planet consuming resources at an unsustainable rate. Let us say goodbye to those who encourage us to live in delusion. Let us say goodbye to creating more environmental conferences where businessmen and politicians read speeches they did not write so they can agree yet again on maintaining the status quo. It is time to ask harder questions. We need a paradigm shift.
There is a story that cheetahs have been waiting to tell you—a secret that you have been waiting to be told.